Marketing Manager / CRM Specialist
Combining commercial strategy, creativity, marketing, and CRM to design systems that help people and organisations grow.
Selected work / 01-10
Commercial clarity.
Creative energy.
A collection of projects across brand development, packaging and print design, illustration, and independent creative work.
Numbers & outcomes
Commercial impact.
0k+
Customer records migrated
Business-wide HubSpot architecture and ERP integration across Sales, Customer Service, and Operations.
0%
Year-to-date website growth
Supported through integrated marketing strategy, website optimisation, and multi-channel campaigns.
0
Reporting hours removed
Annual manual effort eliminated through CRM automation and workflow design.
0
Marketing-qualified leads
Generated by a targeted multi-channel legislation campaign, with a 23% conversion rate.
Experience / How I work
Connecting the dots.
I work where strategy, creativity, customer experience, and systems meet. My approach is collaborative, data-driven, and curious.
Read the full CV2024 - now
Marketing Manager & Senior Leadership
Forward Education
Strategy, budget, brand development, CRM transformation, product launches, and digital growth.
2023 - 2024
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PurpleSector
Strategic content, technical storytelling, and brand assets for digital transformation projects.
2016 - 2023
Marketing progression
MT Cold Storage Solutions
Built the in-house marketing function and progressed through executive, sales, and management roles.
Capabilities
- Marketing strategy
- CRM architecture
- Brand development
- Campaign planning
- Marketing automation
- Creative direction
- Content & copywriting
- Digital growth
- Team enablement
- Project leadership
- Graphic design
About / Beyond the brief
Behind the marketer
I’m Laura, a marketer who likes to ask questions, connect ideas, and find better ways of doing things. I combine creativity and commercial thinking to design brands, campaigns, and systems that make a difference.
Outside of the day job, my creative work tends to involve books, storytelling, digital and hand lettering, or a Cricut crafting project. You can often find me upside down (handstanding) or learning something new - whether that's philosophy, neuroscience, or fitness related.
Bookish by nature
A storyteller at heart, I work with indie authors on book projects and am forever inspired by stories and tropes.
Eternal learner
From new creative skills or handstanding, to marketing tools and new subjects, I am always on a mission to challenge my brain.
Details matter
I will point out the slightest font inconsistency - I believe small things make an idea feel considered, from a line of copy to the final visual finish.